Whereas sentiment and VAD developments are necessary for drawing insights concerning the total responses of Fox and CNN to coronavirus, messaging itself is an important part as effectively, consisting of the content material, vocabulary, and phrasing used to convey info over time. Given this, and that on common it seems that the variations between the VAD and sentiment scores of the information shops are small, with a view to bolster help for the above findings associated to response consistency, analyzing messaging consistency is necessary. Messaging evaluation might additionally assist reveal details about how precisely Fox and CNN differ of their response consistency, and why this is likely to be.
To be able to analyze messaging consistency surrounding coronavirus, I analyzed a random pattern of 10 context chunks (created by doing key phrase in context evaluation) from every information outlet in each February and April, the place every context chunk represents a string of 21 phrases, centered across the phrase coronavirus, with 10 phrases earlier than and 10 phrases after it. Doing this enabled me to evaluate how constant every information outlet’s coronavirus messaging has been as over time.
Fox Coronavirus Messaging Consistency — February
In February, Fox’s messaging surrounding coronavirus seems to have been everywhere. At occasions they characterised coronavirus as “deadly,” and lined the variety of circumstances, deaths, and fatality charges carefully. Nevertheless, at different occasions they downplayed the coronavirus by evaluating it to the flu and telling People to “keep that in mind.” For instance, in one of many randomly sampled February context chunks above, Fox mentioned “flu in florida they haven’t had a single diagnosis of coronavirus so it’s important for Americans to keep things in perspective folks.” Fox’s messaging surrounding the coronavirus is inconsistent inside the month of February, as they each inform viewers that coronavirus is lethal and “appears to kill about two percent of the people,” whereas additionally downplaying the virus by evaluating it to the flu and telling viewers to maintain that in thoughts.
Fox Coronavirus Messaging Consistency — April
In April, Fox’s messaging surrounding the coronavirus additionally seems to be inconsistent. They seem to have maintained the identical messaging tactic and are everywhere. At occasions they seem like taking the virus severely, mentioning that “if we did nothing about the coronavirus we could have had as many as three million” deaths. Nevertheless, at different occasions they proceed to match coronavirus to the flu and downplay the pandemic and the coronavirus. For instance, in one of many context chunks above, Fox mentions that “the flu is you know way worse than the coronavirus.” Inside the month of April, Fox’s messaging stays inconsistent.
General, over time, Fox’s messaging in response to the coronavirus has been persistently inconsistent. That is in keeping with the inconsistency over time that Fox’s information broadcasts containing coronavirus protection show in total sentiment, and VAD. General, this proof means that Fox’s response and messaging to the coronavirus has been quite inconsistent over time. What does CNN’s messaging appear like by way of consistency?
CNN Coronavirus Messaging Consistency — February
In February, CNN’s messaging surrounding the coronavirus doesn’t seem to have the identical inconsistencies that Fox’s February messaging seems to have displayed. From the random pattern of context chunks displayed above, CNN seems to have centered its messaging across the unfold of the coronavirus, the outcomes of coronavirus testing, and the financial impression of the coronavirus’ unfold throughout the globe. They seem to solely be taking the virus severely, and use phrases together with “risk,” and phrases together with “serious concerns.” They don’t downplay the coronavirus on the similar time. CNN’s messaging seems to be constant inside the month of February.
CNN Coronavirus Messaging Consistency — April
In April, CNN’s messaging surrounding the coronavirus additionally doesn’t seem to have the identical inconsistencies that Fox’s April messaging surrounding the coronavirus seems to have displayed. From the random pattern of context chunks proven above, inside the month of April, CNN seems to have centered its messaging on criticizing the president’s response to the coronavirus, speaking concerning the impression of the coronavirus on the globe’s geopolitical panorama and different nations, speaking concerning the coronavirus’ continued unfold, and speaking concerning the deaths coronavirus has brought on. Similar to in February, in April CNN seems to have solely taken the virus severely, utilizing phrases together with “very grim.” CNN doesn’t downplay the coronavirus on the similar time. CNN’s messaging seems to be constant inside the month of April.
Over time, CNN’s messaging in response to the coronavirus has been constant; they’re each constant inside given months in addition to over time between months. That is in keeping with the upper consistency over time that CNN’s information broadcasts show in sentiment, and VAD.
General, the above proof, throughout three completely different key components, means that CNN’s response to the coronavirus has been quite constant over time. This contrasts with Fox’s response to the coronavirus which has been rather more inconsistent over time. This seems to be a serious differentiating issue between the information shops’ coronavirus responses that might assist to elucidate differing viewer reactions between the 2 information shops to the coronavirus pandemic.