Gulabo Sitabo’s on-line launch received’t usher in development of digital

Gulabo Sitabo’s on-line launch received’t usher in development of digital

Written by Arushi Jain
| New Delhi |

Up to date: June 11, 2020 8:31:25 pm





gulabo sitabo online, gulabo sitabo release, ayushmann khurrana Ayushmann Khurrana starrer Gulabo Sitabo releases on Amazon Prime Video on June 12.

Amitabh Bachchan-Ayushmann Khurrana starrer Gulabo Sitabo is the primary huge Bollywood movie to premiere on-line. Whereas the movie’s digital launch on Amazon Prime Video has left many movie exhibitors and cinema house owners disillusioned, many are questioning if the digital launch of flicks would grow to be a norm throughout these difficult instances.

Analysing the scenario, movie commerce analyst, Girish Johar stated, “The digital release of Gulabo Sitabo will lure other producers, but that would be because of the financial stress. If they manage to withhold their films for some more time, nobody would want to get away with the theatrical release because watching movies in theaters is an anchor activity. People love to go to cinema halls.”

“OTT platforms are revenue earners, but nothing can take over cinema. Earlier, there was the advent of VCR, DVD player, satellite TV, but nothing could replace the big screen experience, so cinema won’t go away ever. Would you like to watch Avengers on your phone or TV? Even if you look at it now, the films releasing on OTT are not big canvas films. They are more story-based films,” he added.

Additionally learn | Gulabo Sitabo music review: Let’s break the rules

Gulabo Sitabo director Shoojit Sircar echoed an analogous sentiment when requested about his movie’s digital launch. He stated, “Nothing can match the magic of cinema halls.”

In actual fact, makers releasing movies on digital platforms will miss on the validation that comes from individuals who purchase film tickets. “There is no broad framework by which we can decide whether the film is a success or not. Definitely, the critics will review it, but the validation that films get from the ticket-buying audience will be missing,” Girish Johar stated.

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