Category: Technology

The link between a brand and its customer experience Photo by Alexander Kovacs on Unsplash Stacey Epstein is a fierce competitor, relentless marketer, and a woman who flat out understands SaaS. Part of that competitive fire is what has led her to be a four-time, first-team

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How to convert more sales on Amazon by remaining authentic and the reason long-tail, big-risk marketing can have more ROI than traditional campaigns via https://www.goalzero.com/product-features/portable-power-rechargers/ Brands are facing fierce competition in this

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Jay Wilder, Salesforce Vice President of Product Marketing, recaps some of the key trends from this year’s Salesforce State of Marketing Report Photo by Alvaro Reyes on Unsplash We’ve talked a lot on this show about how today’s marketers are consumed by data. After all, it’s

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B2B’s shift into the ecomm space, and how large companies are trying to scale personalized connections with customers Photo by Campaign Creators on Unsplash Ecommerce has come a long way from its early days as just a separate part of the company that you set up and hope to

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How enterprises can align sales and marketing to create winning strategies Photo by Possessed Photography on Unsplash ROI no longer just means return on investment. Today, it also stands for revenue operations intelligence, which is all about how insights meet education and

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How and why you need to utilize user-generated content Photo by Austin Distel on Unsplash Word of mouth is still the best marketing tool, even in today’s digital world. And in this time of the ecommerce boom, brands are constantly working to build buzz for their products.

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How marketers must begin thinking on a global scale not just with their marketing strategies, but in how they identify talent Photo by Ian Schneider on Unsplash In an ever-evolving world full of raw and untapped potential, brands require a CMO who can keep up and take

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A look at ecommerce trends like shopping at the edge and the future of implementations Photo by rupixen.com on Unsplash The world of ecommerce is constantly changing — just think about the last year. How people shop in 2021 is radically different than how they were shopping

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Introduction from BENZINGA: Founded in 2016, HackerNoon is an independent technology media publishing platform founded and run by David Smooke and Linh Dao Smooke. The site works with an innovative approach to crowdsourcing content — and publishes about 30 stories per day.

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How sports marketing is pivoting to energize a younger fanbase and the role the Red Sox will play Photo by Jason Weingardt on Unsplash What kind of power can a World Series ring wield? Think of it like this: For nearly a century, no sports franchise dealt with more apathy,

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How A.I. is being used to create better shopping experiences in the present, and how it will build a more democratized experience in the future Photo by Lukas on Unsplash Interacting with customers requires a level of finesse and talent that is beautiful when done well, and

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Successful data strategies for marketers when it comes to getting the most out of TV attribution Photo by Luke Chesser on Unsplash Data, data, data. In 2021 it’s all you hear… especially if you’re a marketer. Whether you are taking calculated risks to ensure campaigns are

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Bringing mindfulness to ecommerce in a way that leads to more conversions and fewer returns via https://bearaby.com/products/the-napper Imagine this: it’s Black Friday, the biggest shopping day of the year and you’re a brand with customers on your website pushing the buy

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Why advertising is shifting to CTV and the benefits that targeted, personalized advertising is creating in the digital space Photo by Marques Kaspbrak on Unsplash Cutting the cord is not new, it’s just getting more popular as companies such as Netflix and Hulu, which have

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How conversation apps like Facebook Messenger are becoming some of the highest-converting channels for ecommerce brands via Photo by Brett Jordan on Unsplash When people scroll through Instagram these days, they can’t avoid the ads and the influencers pushing products. And

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How SMBs can retool their SEO approach to earn big wins Photo by Slidebean on Unsplash There are a few things in life Chris Thomas loves: The first is a delicious slab of ribs sitting on his dinner table. The second is playing the harmonica. And lastly, Chris lives to help

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How smart carts and A.I. will disrupt all types of retail shopping Innovation is risky business, especially if you’re a hardware startup. But it’s not just risky on the part of those inventing a new product. The early adopters of that product are putting a lot on the line,

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Sign up for the Marketing Trends newsletter now! Do you want the inside scoop on what’s going on in the marketing world? Then you should really be signed up for the Marketing Trends newsletter. Every Friday afternoon you’ll get the inside story on what some of the top

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Strategies to help marketers understand their marketing stack and successful SMS marketing strategies Photo by Carl Heyerdahl on Unsplash Automation is hot. It’s new, exciting and it’s sexy. And let’s be real for a second, everyone loves it when their job gets just a little

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How brands can successfully sell on both Amazon and DTC on the native brand channel via https://drinksupercoffee.com/our-story/ If done correctly, a two-headed strategy of driving sales on Amazon and your native website could yield huge dividends. But what does that kind of

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